What is content marketing and why is it important?

Content marketing is a strategic marketing process that focuses on creating and distributing valuable, relevant, consistent content in different formats to attract, engage and retain as many people as possible within a clearly defined audience and ultimately drive...

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Resources to find Twitter Chats

Here's a quick and dirty list of places to find Twitter chats for your area of expertise. TweetReports Has over 1,000 searchable Twitter chats. Twubs Twitter Chat Schedule Has a lot of chats listed but the list isn't searchable. It's the sort of resource that you drop...

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6 Ways To Use LinkedIn As A Professional Speaker

There are many ways of using LinkedIn which support your business goals as a professional speaker. Here are our top six. 1. Increase awareness through amplification: As with Twitter, you can raise awareness through amplification; your network connections sharing your...

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Useful new tools in LinkedIn for speakers 2019

Here are some of the changes in LinkedIn that are useful for speakers. Many of these relate to the mobile app which indicates that LinkedIn recognises the increasing use and importance of mobile. If you haven't already installed the LinkedIn mobile app, make sure you...

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Understanding the Twitter platform

To understand the Twitter platform you need to be aware of the algorithm that is constantly working in the background. The algorithm affects what you see on your feed and how posts are promoted. It works through analysing a number of elements: What other people say...

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HashTags For Speakers

Why you should use hashtags Nearly everyone on social media uses hashtags. Most do so randomly and with no visible, cohesive strategy. If you want to get the best results on social media, you need to fully understand hashtags and how to use them strategically so that...

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Develop Your Twitter Content Strategy

Twitter should be used to promote the content you produce on your website but it is great for so much more.  Decide where Twitter fits into your Content Marketing Strategy Think about your goals and objectives on Twitter. How does Twitter fit in with your overall...

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How Frequently Should You Post On Twitter?

There isn’t a one-size-fits-all answer to this. There is no magic number that is the “right” amount for everyone. In truth, it depends on your capacity and the content you have to share as well as the tools you use and the support you have. Consistency rules More...

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Why Thought Leaders Should Use Twitter

You may have heard that Twitter is no longer a social media platform that's worth considering for your brand, but this is simply not true. Twitter has a huge base of users: in quarter 1 of 2019 there were recorded 330 million active users, with just over 40 percent...

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