Content marketing is a strategic marketing process that focuses on creating and distributing valuable, relevant, consistent content in different formats to attract, engage and retain as many people as possible within a clearly defined audience and ultimately drive profitable leads to your speaking business. It is the fuel for all your core digital marketing activities; …
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Here’s a quick and dirty list of places to find Twitter chats for your area of expertise. TweetReports Has over 1,000 searchable Twitter chats. Twubs Twitter Chat Schedule Has a lot of chats listed but the list isn’t searchable. It’s the sort of resource that you drop into on a regular basis to see what …
There are many ways of using LinkedIn which support your business goals as a professional speaker. Here are our top six. 1. Increase awareness through amplification: As with Twitter, you can raise awareness through amplification; your network connections sharing your posts, activity and updates. There is an added benefit with LinkedIn though: people can also …
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Here are some of the changes in LinkedIn that are useful for speakers. Many of these relate to the mobile app which indicates that LinkedIn recognises the increasing use and importance of mobile. If you haven’t already installed the LinkedIn mobile app, make sure you do. Use LinkedIn Pages to connect with prospective clients LinkedIn …
To understand the Twitter platform you need to be aware of the algorithm that is constantly working in the background. The algorithm affects what you see on your feed and how posts are promoted. It works through analysing a number of elements: What other people say about your posts. Your Twitter profile and what you’ve …
First impressions count, so when you use Twitter you need to make sure your profile is up to scratch. Watch the following screencast by Esther as she shows you the different elements of a Twitter profile and what you can do to get the most out of it. (Note: excuse the dog bark in the …
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Why you should use hashtags Nearly everyone on social media uses hashtags. Most do so randomly and with no visible, cohesive strategy. If you want to get the best results on social media, you need to fully understand hashtags and how to use them strategically so that you can: Extend your reach Using hashtags correctly …
Twitter should be used to promote the content you produce on your website but it is great for so much more. Decide where Twitter fits into your Content Marketing Strategy Think about your goals and objectives on Twitter. How does Twitter fit in with your overall strategy? Are you using it to build your brand …
There isn’t a one-size-fits-all answer to this. There is no magic number that is the “right” amount for everyone. In truth, it depends on your capacity and the content you have to share as well as the tools you use and the support you have. Consistency rules More important than how frequently you post is …
You may have heard that Twitter is no longer a social media platform that’s worth considering for your brand, but this is simply not true. Twitter has a huge base of users: in quarter 1 of 2019 there were recorded 330 million active users, with just over 40 percent using the platform on a daily …
