Tools for content marketing: laptop, notebook, phone, coffee!

What is content marketing and why is it important?

Content marketing is a strategic marketing process that focuses on creating and distributing valuable, relevant, consistent content in different formats to attract, engage and retain as many people as possible within a clearly defined audience and ultimately drive profitable leads to your speaking business. It is the fuel for all your core digital marketing activities; …

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6 ways to use linkedin as a professional speaker

6 Ways To Use LinkedIn As A Professional Speaker

There are many ways of using LinkedIn which support your business goals as a professional speaker. Here are our top six. 1. Increase awareness through amplification: As with Twitter, you can raise awareness through amplification; your network connections sharing your posts, activity and updates. There is an added benefit with LinkedIn though: people can also …

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