GROW YOUR SPEAKING BUSINESS
Discover the secrets of successful speaker marketing and:
- get more bookings more consistently,
- earn higher fees,
- sell coaching, consultancy and advisory services
- create best-selling books, courses, workshops, programmes and events
Articles and Resources
Content marketing is a strategic marketing process that focuses on creating and distributing valuable, relevant, consistent content in different formats to attract, engage and retain as many people as possible within a clearly defined audience and ultimately drive...
Here's a quick and dirty list of places to find Twitter chats for your area of expertise. TweetReports Has over 1,000 searchable Twitter chats. Twubs Twitter Chat Schedule Has a lot of chats listed but the list isn't searchable. It's the sort of resource that you drop...
There are many ways of using LinkedIn which support your business goals as a professional speaker. Here are our top six. 1. Increase awareness through amplification: As with Twitter, you can raise awareness through amplification; your network connections sharing your...
Here are some of the changes in LinkedIn that are useful for speakers. Many of these relate to the mobile app which indicates that LinkedIn recognises the increasing use and importance of mobile. If you haven't already installed the LinkedIn mobile app, make sure you...
To understand the Twitter platform you need to be aware of the algorithm that is constantly working in the background. The algorithm affects what you see on your feed and how posts are promoted. It works through analysing a number of elements: What other people say...
First impressions count, so when you use Twitter you need to make sure your profile is up to scratch. Watch the following screencast by Esther as she shows you the different elements of a Twitter profile and what you can do to get the most out of it. (Note: excuse the...
Why you should use hashtags Nearly everyone on social media uses hashtags. Most do so randomly and with no visible, cohesive strategy. If you want to get the best results on social media, you need to fully understand hashtags and how to use them strategically so that...
Twitter should be used to promote the content you produce on your website but it is great for so much more. Decide where Twitter fits into your Content Marketing Strategy Think about your goals and objectives on Twitter. How does Twitter fit in with your overall...
There isn’t a one-size-fits-all answer to this. There is no magic number that is the “right” amount for everyone. In truth, it depends on your capacity and the content you have to share as well as the tools you use and the support you have. Consistency rules More...
You may have heard that Twitter is no longer a social media platform that's worth considering for your brand, but this is simply not true. Twitter has a huge base of users: in quarter 1 of 2019 there were recorded 330 million active users, with just over 40 percent...
What speakers say about us
“Patrick is a master of communication and conveyor of ideas. He understands how people learn and succeed and applies this to supporting clients… His recommendations help my business communication tremendously and he is a master of digital influence. I highly recommend Patrick as a marketer and awesome human being!”
“[Patrick’s] honesty, enthusiasm, commercial awareness and dedication to creating ‘win/win/win’ relationships is awe inspiring. The opportunity to work with Patrick over the coming weeks, months and decades is a prospect that I will relish after learning so much in an initial 20 minute conversation. Patrick is quite clearly a world-leading authority on what he does and I’m excited to learn even more!”
“Patrick knows and understands how to market people, with a keen eye on developing trends for speakers and event management. He employs clever, insightful, and forward-thinking approaches to build profiles and cultivate complementary audiences, while targeting organisations to deliver only the most appropriate, compelling speakers.”
“You want [your agent] to make bookings. And that’s where [Patrick’s] knowledge, contacts and expertise in helping speakers develop their thought leadership all pay off. If you want to build up your speaking, he’s your man.”
“Patrick is truly exceptional when it comes to supporting and taking care of the many speakers that he looks after. He clearly has many years of expertise in this industry and I’m very fortunate to be working with him. Since I’ve been working with him I have learnt so much and have become more focused on exactly what I need to do in order to be more successful in the space that I occupy. Patrick has put all of the infrastructure around what I do in place so I can focus on doing what I do best. I would highly recommend him to anyone that wants greater success in what they do.”
“Patrick has a brilliant marketing mind, combined with the technical expertise to provide outstanding support. He has got alongside me to build a strong and trusting partnership in order to take my work to a new level. He challenges in a clear and candid way which has resulted in upgrading my website, presentations, marketing materials and has put a robust plan in place to ensure we maximise my work. If you want to make a quantum shift in your impact engage Patrick.”
Your website should be the cornerstone of your web presence and all your marketing efforts.
It should be helping you build your following, promote your expertise, build your brand and generate leads.
Let us show you how.
Is your website Google-friendly? Are your social media accounts producing results? Do your email newsletters generate enquiries? Are your articles and videos attracting buzz and engagement?
Find out how to get your speaker website to the top of Google for your niche, build your following, generate leads and promote your personal brand.
Work with us to plan your digital marketing strategy and organise the tactics that you’ll use to increase leads and enquiries.
Want to take your speaking business to the next level? Get a marketing coach on your team.
We will guide you through everything you need to do to build your speaker business better, faster and further.